Kopi Luwak began showing up in North America during the 1990s due to the Starbucks-inspired gourmet coffee craze. This coffee is well known in Europe and Asia. It has been sold in the U.S. for up to $595 per pound and can cost as much as $30 for a single brewed cup in some parts of the world. Coffee connoisseurs agree Kopi Luwak is worth every last drop. Its quoted that Kopi Luwak has "Rich and strong aroma, and the coffee is incredibly full bodied, almost syrupy. It's thick with a hint of chocolate, and lingers on the tongue with a long, clean aftertaste".
Kopi Luwak Arabica is only grown in the highland elevation between 800 to 2000 meters in Sumatra Indonesia. Kopi Luwak Arabica requires subtropical climates, rich soil, shade and humidity. This coffee is less concentrated in caffeine and holds a sweeter taste.
Kopi Luwak Robusta beans are hardier plants capable of growing well at low altitudes of 200-800 meters in Sumatra Indonesia. Kopi Luwak Robusta is well known worldwide for its mass production. Kopi Luwak Robusta is stronger in caffeine and has a bold earthly taste to it.